GLOBELEQ Appoints Alasdair Martin As Director Of Private Customer Solutions

Globeleq, a leading independent power company in Africa, has appointed Alasdair Martin as Director of Private Customer Solutions, a role central to the company’s growth strategy focused on innovation and sustainable transformation in Southern Africa.

In his new role, Alasdair will lead the origination, structuring, and execution of private power partnerships and bespoke energy solutions for energy-intensive customers.

The position is pivotal to expanding Globeleq’s footprint in the commercial energy market by identifying and securing long-term partnerships with private offtakers, enabling them to access reliable, cost-effective, and sustainable power.

With nearly two decades of experience at Anglo American, Alasdair has led several major initiatives, including a US$3 billion carbon and innovation portfolio, the development of renewable energy ecosystems, and serving on the leadership team that established Envusa Energy. The joint venture with EDF Renewables has played a significant role in the liberalisation of Southern Africa’s energy landscape.

Most recently, he led the redesign of Anglo American’s operating model, delivering transformational value and embedding cultural change across its global operations. His track record includes driving carbon-neutral strategies, securing investment for large-scale renewable projects, and pioneering digital and AI tools to improve operational efficiency.

Globeleq’s Chief Development Officer, John Smelcer, said: “Southern Africa’s energy sector is evolving rapidly, creating opportunities for innovative partnerships. Alasdair’s combination of technical depth, commercial insight, and sustainability vision will help us deliver tailored solutions to meet the needs of industrial and commercial customers while supporting the region’s energy transition.”

Alasdair Martin added: “I am excited to join Globeleq as it expands its role in shaping Southern Africa’s energy future. This is an opportunity to deliver innovative, customer-focused solutions that accelerate the shift to cleaner power and create lasting value for businesses and communities. Globeleq’s commitment to sustainability and partnership resonates strongly with my passion for building resilient energy ecosystems that drive growth and positive impact.”