Ghana: NPA Changes Logo In Rebranding Move

Ghana’s petroleum downstream regulator, National Petroleum Authority (NPA), is currently rebranding its corporate image to make the organisation more visible to industry players and the public, both in Ghana and across the West African sub-region.

As part of the rebranding effort, the NPA has redesigned its corporate logo to reflect the regulatory mandate of the Authority.

The previous logo of NPA had two circles with the map of Ghana inside the first circle and the acronym NPA written on the map.

However, the current logo, which is more reflective of the work of the Authority, has the map of Ghana with the symbol of oil inside the map. And inside the oil symbol is an eye with NPA written beside it at the right side.

Energynewsafrica.com spotted the new logo in a post on Facebook by the CEO of NPA, Dr Mustapha Abdul-Hamid, on Monday, August 21, 2023.

The post, which was intended to promote LPG, which is clean energy compared to charcoal or woodfuel, sought to ask consumers what else could be harming their respiratory health.

“Let’s dive into the surprising culprit that poses a risk to your respiratory system,” his post said.

Speaking to Abdul-Kudus Mohammed, Corporate Communications Manager at NPA, about the logo, he said the previous logo did not reflect the work of the Authority, hence, the decision to change it.

“If you look at the present logo, it has a symbol of oil which talks about the industry within which we operate. And then, it carries an eye in-between, showing that we are regulator or having the eye on the industry and is situated within the Ghana map, meaning our jurisdiction is within Ghana. It clearly tells you that we oversee and regulate the activities of oil marketing industry in the downstream. Logos tell a story, so this new logo tells our story,” he explained.

According to him, the Authority would also properly name its head office located around the Dzorwulu traffic light to make it easier for consumers and industry players to locate it.

“This is part of a bigger corporate image,” he added.

The National Petroleum Authority was established by an Act of Parliament (NPA Act 2005, ACT 691) to regulate the petroleum downstream industry in Ghana.

As a regulator, the Authority ensures that the industry remains efficient, profitable, fair and at the same time, ensuring that consumers receive value for money.

Source: https://energynewsafrica.com