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Ghana: PETROSOL Engages Dealers To Drive Service Excellence And Business Growth
He said the company was planning major maintenance works and the replacement of fuel dispensing pumps at stations where necessary to improve operational efficiency, reduce service delays and enhance the quality and speed of service delivery.
Bozumbil also urged dealers to maintain high standards of operational compliance, saying every interaction with a customer contributes to the reputation and perception of the PETROSOL brand.
He encouraged dealers to adhere to the company’s operational standards and ensure customers consistently receive safe, efficient and professional service.
Delivering value beyond fuel
The Head of Marketing at PETROSOL Platinum Energy PLC, Philip Boamah Assampong, reaffirmed the company’s commitment to delivering value beyond fuel sales.
He said PETROSOL was exploring initiatives to improve customer engagement and loyalty, including value-added services and incentive packages for loyal customers.
“The future of the retail business requires brands to go beyond simply selling fuel and create meaningful experiences and additional value for customers,” he said.
“Our ambition is to ensure that every PETROSOL station becomes more than just a place to buy fuel. We want to create an experience that gives customers a reason to choose PETROSOL, return to PETROSOL and recommend PETROSOL.”
Assampong said the company would continue to strengthen engagement with dealers, customers and other stakeholders to ensure feedback from the field was translated into practical solutions.
Turning feedback into solutions
PETROSOL said the dealers’ engagement formed part of its broader 360-degree stakeholder engagement strategy aimed at maintaining continuous communication among management, dealers, employees and customers.
The company said feedback from the engagements would be used to identify operational gaps, develop solutions and improve service delivery across its network.
The initiative is expected to support PETROSOL’s efforts to strengthen its market position while ensuring customers across Ghana receive consistent service quality at its stations.
As PETROSOL continues its growth and transformation, management reiterated its commitment to working closely with dealers and business partners to strengthen its retail network, protect investments, improve operational efficiency and deliver greater value to customers. Ghana’s $60 Bln Petroleum Hub Not Dependent Solely On Local Crude, PHDC CEO Says
About the Petroleum Hub Project
The Petroleum Hub Project will be located in Jomoro, in Ghana’s Western Region. The hub will comprise three refineries with a total capacity of 900,000 barrels per stream day (BPSD) and five petrochemical plants with a minimum capacity of 90,000 BPSD. Storage tanks with a cumulative capacity of 10 million cubic meters and at least two jetties to support import and export activities.
The project is poised to position Ghana as a leading petroleum and petrochemical hub in Africa, enhancing regional energy security and economic integration.


