PETROSOL Platinum Energy PLC, a leading oil marketing company, has held a national engagement with its dealers and business partners in Kumasi as part of efforts to strengthen partnerships, improve station-level performance and enhance customer experience across its retail network.
The engagement provided an opportunity for the company’s senior leadership team and dealers to review business performance, operational activities and developments across PETROSOL service stations, while discussing the company’s strategic direction and growth priorities.
It also allowed dealers to provide direct feedback on areas that are working well, challenges requiring attention and new initiatives that could improve the performance of individual service stations and strengthen the PETROSOL brand.
Speaking at the engagement, Chief Executive Officer of PETROSOL Platinum Energy PLC, Michael Bozumbil, expressed appreciation to dealers for their continued commitment and contribution to the growth of the business.
He described the dealers as important partners in PETROSOL’s growth and assured them that management valued their support.
“Our dealers are an integral part of the PETROSOL family. Your commitment and partnership have contributed significantly to our growth, and we deeply appreciate the confidence you continue to take in the business,” he said.
Bozumbil said PETROSOL would continue to take measures to protect dealers’ investments and strengthen the sustainability of their businesses, particularly amid fluctuations in fuel prices.
He said the company was planning major maintenance works and the replacement of fuel dispensing pumps at stations where necessary to improve operational efficiency, reduce service delays and enhance the quality and speed of service delivery.
Bozumbil also urged dealers to maintain high standards of operational compliance, saying every interaction with a customer contributes to the reputation and perception of the PETROSOL brand.
He encouraged dealers to adhere to the company’s operational standards and ensure customers consistently receive safe, efficient and professional service.
Delivering value beyond fuel
The Head of Marketing at PETROSOL Platinum Energy PLC, Philip Boamah Assampong, reaffirmed the company’s commitment to delivering value beyond fuel sales.
He said PETROSOL was exploring initiatives to improve customer engagement and loyalty, including value-added services and incentive packages for loyal customers.
“The future of the retail business requires brands to go beyond simply selling fuel and create meaningful experiences and additional value for customers,” he said.
“Our ambition is to ensure that every PETROSOL station becomes more than just a place to buy fuel. We want to create an experience that gives customers a reason to choose PETROSOL, return to PETROSOL and recommend PETROSOL.”
Assampong said the company would continue to strengthen engagement with dealers, customers and other stakeholders to ensure feedback from the field was translated into practical solutions.
Turning feedback into solutions
PETROSOL said the dealers’ engagement formed part of its broader 360-degree stakeholder engagement strategy aimed at maintaining continuous communication among management, dealers, employees and customers.
The company said feedback from the engagements would be used to identify operational gaps, develop solutions and improve service delivery across its network.
The initiative is expected to support PETROSOL’s efforts to strengthen its market position while ensuring customers across Ghana receive consistent service quality at its stations.
As PETROSOL continues its growth and transformation, management reiterated its commitment to working closely with dealers and business partners to strengthen its retail network, protect investments, improve operational efficiency and deliver greater value to customers.
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