Ghana’s leading oil marketing company, GOIL, has, begun rewarding 920 customers nationwide who patronise the company’s products since the launching of ‘Efie Ne Fie’ promotion to reward.
Sixty customers are expected to receive GHc1, 000 worth of fuel, three hundred customers would receive GHc500 worth of fuel while five hundred and sixty customers would receive GHc300 worth of fuel.
The commencement of the rewards, which began at the Burma Camp Goil Service, Accra, last Thursday, saw 19 people in the West African country’s capital city receiving their rewards.
Some of the customers who received GHc1,000 worth of fuel coupon were Forgive Amoah and Danjumah Musah, both from Kasoa, Samuel Ofusuhene of West Hills Mall and Emmanuel Antwi from Amasaman.
Other customers who also received GHc500 cedis worth of fuel coupons were Frederick Aduful from Liberia Camp, Yaw Sarpong from Madina, and Eric Oduro from Tema who received GHc300 worth of fuel.
‘Efie Ne Fie’ in the Ghanaian parlance means ‘home is home’ and the promo, according to the company, is to appreciate their customers for their continuous loyalty to the brand.
The promotion is running in all the 390 GOIL service stations across the West African nation and will end in January 2020.
Patrons of GOIL, who buy a product worth GHc100, GH¢50 and GH¢30 will automatically receive a reward.
According to GOIL, 645,812 drivers are expected to benefit from this promotion while 2,500 tantalising rewards are also on offer for ultimate reward throughout the period of the promotion.
Speaking at the presentation of the rewards, Managing Director and Acting Group Chief Executive Officer of GOIL Company Limited, Kwame Osei-Prempeh said: “At GOIL, we appreciate our customers so every year, we use ‘Efie ne fie’ promotion to reward our loyal customers.
“You’re all witnesses to what has happened here. You saw what we have given to our customers,” Mr Osei Prempeh told reporters at the event.
He stressed that the promotion was not a raffle, saying every customer who bought GH¢100, GH¢50 or GH¢30 worth of fuel or more from GOIL would get instant reward made up of thousands of cedis of airtime credited on mobile phones, dusters, face towels, tissue boxes, T- shirts and other gifts.
He urged Ghanaians to be patriotic and patronise from GOIL since it is a wholly Ghanaian-owned in order to help grow the Ghanaian economy.
“If you buy from GOIL, the money will stay in the country unlike our competitors who will repatriate the money home,” he said.
Benjamin Okyere, a tipper truck driver, who received GHc1000 worth of fuel coupon, said he received similar reward last year.
He called on drivers to buy from GOIL, saying “when you buy from GOIL, because the fuel is of quality, you won’t have any problem with your engine and pump.”
Chief Operating Officer for GOIL, Josiah Adzew told energynewsafrica.com that GOIL was recently named as the third most respected company at the Ghana Club 100.
Mr Adzew, who described GOIL as the biggest Oil Marketing Company (OMC) which is supporting the country’s economy, urged Ghanaians to patronise the company’s products.
