Engen Ghana Ltd., a leading player in Ghana’s downstream petroleum sector, has rebranded as Misa Energy Ghana Ltd., signifying a new corporate brand identity.
This evolution signals the company’s renewed commitment to innovation, customer focus, and long-term growth. The rebranding follows the 2019 acquisition of Engen Ghana by Mocoh Ghana Ltd. It reflects a bold strategic vision to build a distinctly African energy brand, rooted in Ghanaian leadership and global standards.
With over 27 years of trusted service in the Ghanaian market, Engen Ghana’s transition to MISA Energy represents both a continuation of that legacy and a dynamic shift toward the future.
In a statement issued after the official unveiling of the new corporate brand, Chief Executive Officer Mr. Brent Nartey stated: “Our new brand represents who we are becoming – more innovative, more customer-focused, and more aligned with the future we’re building together. It is a promise to our customers to fuel their dreams and put them first. MISA Energy is a symbol of the trust we’ve earned over the years and the ambition that drives us forward.”
The rebrand includes a new logo, refreshed retail visual identity, and updated corporate Vision, Mission, and Values. It also reinforces the company’s commitment to delivering reliable energy solutions that empower communities and fuel economic growth in Ghana and beyond.
According to him, the company will roll out the new identity across its national retail network over the next 12 months. He assured all stakeholders that the company’s core principles and commitment to service excellence, which have defined its operations and success, remain unchanged.
“The new identity positions the company to pursue greater ambitions and respond more effectively to emerging opportunities in Ghana’s dynamic energy sector,” he said.
In a solidarity message, Dr. Riverson Oppong, Chief Executive Officer of the Chamber of Oil Marketing Companies (COMAC), praised the transformation, noting: “A renewed identity is a chance to re-center your purpose, re-energize your company, and reconnect with the communities you serve. It is how you stay relevant. It is how you stay trusted. And most importantly, it is how you leave a legacy.”
Dr. Oppong also commended the visionary leadership of Mr. Brent Nartey, CEO of MISA Energy Ghana Ltd., acknowledging his instrumental role in the company’s evolution and his contributions to the Chamber through years of impactful industry leadership.
“As the energy sector continues to evolve, it’s truly inspiring to see companies positioning themselves to meet the needs of today and the opportunities of tomorrow,” he concluded.
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