Ghana’s leading oil marketing company, GOIL, has launched GOIL ‘Efie Ne Fie’ promotion to reward its customers.
‘Efie Ne Fie’ in the Ghanaian parlance means ‘home is home’ and the aim of the promo, according to the company, is to appreciate their customers for their continuous loyalty to the brand.
The promotion, which begins in all the 390 service stations nationwide, will run throughout the Christmas period and end in January 2020.
Patrons of Goil, who buy a product worth GHc100, will automatically receive a reward.
According to Goil, 645, 812 drivers are expected to benefit from the ‘Goil Efie Ne Fie’ promotion while 2,500 tantalizlsing rewards are also on offer for ultimate reward throughout the period of the promotion.
Speaking at the launching of the ‘Goil Efie Ne Fie’ promotion, Managing Director and Acting Group Chief Executive Officer of GOIL, Kwame Osei-Prempeh emphasised that the promotion is not a raffle and noted that every customer who buys GHc100 worth of fuel or more from GOIL gets instant rewards made up of thousand of cedis of airtime credited on mobile phones, dusters, face towels, tissue boxes, T- shirts and other gifts.
“Some will also get thousands of cedis worth of free fuel on the GoCard,” he said.
In a related development, GOIL has opened its largest and ultra-modern one-stop service station at North Legon near the Botanical Garden, Accra, the capital of Ghana.
The multi-purpose centre has six pump islands with 12 nozzles serving quality Super XP fuel and another 12 serving diesel XP.
The centre has GO Café, a GO lube bay and an auto-service centre to take care of all vehicles.
Additionally, the service centre has ATM farm, pharmacy and fast food joint.
“We wish to assure customers that GOIL will continue to provide quality services that meet the approval of Ghanaians. These services indeed will make the North Legon centre one of the best in the city. We, therefore, appeal to drivers to patronise the services,” Mr Osei-Prempeh stressed.
He continued that “as the biggest indigenous oil marketing company, we believe that the profit we make should be ploughed back into the economy to benefit our people.”
Board Chairman of GOIL, Mr Kwamena Bartels said, “We are looking forward to all drivers taking advantage of the ‘GOIL Efie Ne Fie’ promotion and the new service station.”
The industry coordinator for the OMCs in the Republic of Ghana, Mr Kwaku Agyeman-Duah commended GOIL for the feat and noted that the North Legon Service Centre is possibly the largest service station in West Africa.